Our commitment to Corporate Social Responsibility (CSR) is a cornerstone of who we are and an exemplification of our values. With particular focus on LEADING CHANGE, we have dedicated our resources to MAKING A DIFFERENCE in the lives of YOUTH, OUR TEAM and OUR COMMUNITY/ENVIRONMENT.
GIVING BACK CREATIVELY
ICD + GK Foundation Mural on South Camp Road
ICD Group joined forces with GK Foundation to create an incredible mural on South Camp Road. The execution of the mural was also done in partnership with Kingston Creative in keeping with their mission to transform Downtown into an Art District. The theme for the mural was “Our Environment, Our communities and the Upliftment of the Youth for a better future”. It was designed and painted by Charl Baker along with her assistants (who were members of the neighboring community)
How the mural aligns with the company's CSR themes?
One of ICD’s major CSR commitments is Community which includes development of Downtown, our home for decades. We are always looking for ways to uplift the community so that residents not only feel proud to live here but will also show more respect for their environs. In addition to this the intention is to increase awareness about the elements highlighted in the theme. The mural is not only beautiful but shares the key message of protecting our environment/ preserving our community which is our responsibility.
Youth development and upliftment is also an important aspect of the mural which has always been at the heart of everything we do at ICD as evident in the work we do through The Multicare Youth Foundation, the non-profit arm of the group.
Why GK Foundation as a partner?
Grace Kennedy has been our Harbour Street neighbors from the very beginning. They have been consistent with their investment in the community from commercial to CSR initiatives. Apart from proximity, GK Foundation shares very similar values to ICD/MYF particularly as it relates to Youth and community so the partnership was organic. We have also collaborated on other projects in the past.
Why we invested in the mural?
The location: The mural is being hosted on the exterior wall of the ICD headquarter which is one of the main entrances to the downtown area from South Camp Road. We wanted people to know that the occupants of this community care and take pride in our environs and we expect this same courtesy from others. Also, it is a landmark area so we knew if we wanted to share a message about our environment, community and youth, it provides an incredible opportunity to do so.
The message: Our Environment, Our communities and the Upliftment of the Youth for a better Future. These are major focus areas for us because of their vulnerabilities and the importance to bring awareness to these things. Our slogan: Leading Change. Making A Difference is always at the forefront of everything we do and so we intend to impact change through this mural.
ICD Head Office, 7-9 Harbour Street,